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3D Facebook newsfeed with LG app

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Tue, 2012-09-04 01:22 — sasaki

1.)News Summary
LG launched new information organizing app. The 3D newsfeed enable users to see their Facebook newsfeed in 3D view. The app works with various elements of the newsfeed, including how posts are displayed, navigation, depth, movement, colors, 'likes' and content representation.

LG created this app with Perfect Fools, a digital creator group bases in Stockholm and Amsterdam. Michael Aneto, head of strategic planning at Perfect Fools, said: "We chose Facebook for the first experiment to make a statement with something universal, loved and fun. The point of the experiments is to stimulate conversation and imagination so eventually when the target audience think of 3D, they think LG."

LG is a champion of 'passive' 3D technology, which uses cheaper glasses in comparison to 'active' 3D sets. On the other hand, rival 3D electronics firm Panasonic is currently trialing its 'active' Full HD 3D Smart TV system at the London 2012 Games including the production of more than 100 hours of 3D coverage of the sporting showpiece.

Original news article: Facebook newsfeed goes 3D with new LG app (Digital Spy)
Summarized by Sasaki Masanori

2.)Brief Analysis
This news related the five questions in Chapter 1 of reading text of INFO 202: especially in contexts of what, why, and how. This is an interesting case of information organization in business strategy. For a long time, in order to promote their products, TV sets manufacturers has traditionally collaborated with media industry and sports games (for example, as the end of the news article reported, Panasonic has collaborated with the Olympic Games to promote and advertise their 3D TV. It is also big sponsor of Avatar.). However, in my view, LG is now changing its direction of business strategy toward more informational way. This app is just one of the series of experimental projects of LG and Perfect Fools. In the near future, they will fully utilize "Information Organization" and web platform in order to promote and advertise their 3D-Smart TV. It is the time that other TV manufacturers should deeply reconsider their strategies.