bharath's blog

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Google’s Knowledge graph and the new UI

You may have noticed that the Google search results page looks a bit different now-a-days. Google is now in the process of rolling out a new version of search results pages for desktop web browsers. Google says that it has redesigned the results page for two reasons. The first is to create a simpler design that’s consistent across phones, tablets and desktop web browsers. But more importantly, it is to make room for Google’s Knowledge-graph that the company launched in May 2012.

Social Genome

Displaying 'relevant' information about a product is one of the key factors influencing a sale or no-sale in the retail space. Relevant information in today's social media world is not restricted to basic information about the product such as ingredients, specifications, and price but also includes many other information such as the number of 'likes' a product has on Facebook, the number of pins on Pinterest as well as reviews, recommendations and other suggestions by friends on various social networking sites. This way the information becomes personalized for the customer.

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