Home

che's blog

Marketing “Trumps” Organization in Floor Numbering of Buildings

November 14, 2011 - 21:49 — che

When one thinks of floors inside of a building, a simple numbering system seems fairly obvious. Organizing and labeling floors by number satisfies the reasonable objective of helping people quickly understand the physical and vertical relationships between each story. In reality, while most buildings follow this generic organizing system, confusing oddities can quickly emerge.

Related Content: 
L6. Describing Resources
L8. Implementing Resource Descriptions
L11. Relations and Structure
L4. Design Patterns for Organizing Systems

Sentiment Analysis of Superbowl Ads

October 3, 2011 - 09:38 — che

Since 2010, an advertising agency called Mullen has been organizing the Brand Bowl, a sentiment analysis of Superbowl TV ads. The analysis runs live during the Superbowl, and uses an algorithm to calculate reactions to Superbowl ads based on Twitter. Ads are added to the site as they air, and Brand Bowl scores them based on quantity of mentions in tweets and overall sentiment.

Related Content: 
L10. Classification

Organizing Laptops as Marketing Strategy

September 11, 2011 - 21:57 — che
A recent thread on [noise] pointed to this article on Ars Technica about Intel's Ultrabook program and the search for a competitor to Apple's MacBook Air. The author explains a desire for a MacBook Air that isn't an Apple - essentially, a comparable laptop from one of the leading PC manufacturers. Low and behold, he is unable to find anything close.
Related Content: 
L2. The Organizing System
L3. The Activities of Organizing Systems
L6. Describing Resources
L10. Classification
Syndicate content