i202 Fall 2010 School of Information, UC Berkeley

Google completely revolutionized the way search was performed when it brought out the concept of Page Rank in webpages. Pages which were "legitimate" so to speak were given more weight as compared to the others and this started the prolific trend of SEO companies that we see today. Trying to make your website more "friendly" for the spider to take notice of you and increase the number of back links to your websites using numerous link building measures only seemed to add to the choreographed process of Search Engine Optimization.