Semantic

Semantic Web and Links

In a recent section we were discussing the limitations of putting useful data in content of links.  I came across an interesting interview with David Huynh an interaction designer with FreeBase where he describes ways of utilizing the semantic web for links. Basically it's still a challenge since there are not many frontend interfaces that allow users to attach sematic data to hyperlinks - but David's projects point to a hopeful future.

 

Using Semantic Search for Advertising

Hakia is a company that uses semantic search, taking into account word context and a hiearchy of categories that a search term might fall into.  Supposedly Microsoft's Bing's category designations are based on Hakia.  The company also recently (about a month ago) came out with a commercial ontology product called Contexa to help advertisers better connect with relavent web content.

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