L2

L2R3. Roger Betancourt, & David Gautschi, "Product Innovation in Services: A Framework for Analysis", Advances in Applied Microeconomics, 2001

This is a very technical paper, difficult to read, but it contains a nugget of insight and we're only reading that part  (pp.162-167).

Guide Questions:

  • Can every economic activity be viewed as a configuration of production, distribution, and consumption activities?
  • How does this framework compare to that of Apte and Mason's?
  • How can this framework be used in service design and innovation?

L2R4. Robert J. Glushko & Tim McGrath, Chapter 4, "Document Engineering", MIT Press, 2005

Read pp. 123-128

Guide Questions

  • What is the information supply chain?
  • How can the information supply chain be used to improve business?
  • What are other factors to consider in the design of these systems?

L2R1. Robert J. Glushko, "Seven Contexts for Service System Design", Handbook of Service Science, 2010

(Note:  Except for the scenarios involving the bookstore and the case study at the end, this is a very dense reading ... don't try to absorb everything the first time you read it for this lecture.  Just read it closely enough to be able to answer the "guide questions" here.   We'll be discussing each context in detail as we proceed through the course - Bob). 

 

 

Guide Questions:

  • What are the seven contexts of design?

L2R2. Uday M. Apte & Richard O. Mason, "Global Disaggregation of Information-Intensive Services", Management Science, July 1995

Guide Questions:

 

  • What makes a service or system "information-intensive"?
  • What does it mean to disaggregate an information-intensive system?
  • What are the best services to be disaggregated? 
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