Info 202 Fall 2011

Social bookmarking, also referred to as social book marketing, is a way for internet users to manage, share, and store useful resources they have found online. Instead of saving sites to a local computer, social bookmarking sites allow users to save their favorite bookmarks online, giving them the ability to access them anywhere, at any time. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

The advantage of the social bookmarking method is innovative for both businesses and consumers.

For users, social bookmarking can be useful as a way to access a set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Social bookmarking can help libraries to provide lists of informative links to patrons.

Social bookmarking is also a great method for businesses to incorporate into their Search Engine Optimization strategy. Here, companies have the ability to gain live links to their site quickly. This can help increase traffic to business’s site in the form of visits from their target audience. This is also a good way to see how the business is performing, from a consumer stand-point, and to see how well certain campaigns are being received by the public.