i202 Fall 2010 School of Information, UC Berkeley

Recently launched, Blekko, a new search engine, is attempting to provide users with better search results. Currently, when individuals search the web, they have to sort through various sites in order to find 'trustworthy' information. According to Rick Skrenta, CEO and co-founder of Blekko,'the web is filling up with spam and low-rent webpages from content farms like Demand Media, saying the web now has 100 billion urls, most created by bots.'