What is a 'mockup'?

R. Alexander Miłowski

milowski@ischool.berkeley.edu

School of Information, UC Berkeley

Definition of an Application Mockup

Not just wire frames...

Beyond an envelope...

To convince us, it needs to be polished:

A solution

Describes a solution:

Shows that you have thought about how you will achieve your outcomes.

Details and experience

Lacks details in that:

A Presentation

You are not designing the UX. Instead, the concept behind the solution.

Do NOT bore your audience.

10 slides is 20 minutes. You don't have 20 minutes. You have 10 minutes.

You on an elevator going down, convince us to want more before we hit the 1st floor.

Note: think content I can use for my final project paper.