If you have:

<name>Bingo<trade-mark>Palace</trade-mark></name>

This won't do what you want:

<xsl:template match="name">
<p><xsl:value-of select="."/></p>
</xsl:template>

You'll get this:

<p>BingoPalace</p>

instead of:

<p>Bingo Palace</p>