Attributes are only associated with the start tag.
They contain "simple" text content -- no elements.
They are unordered and you may not have attributes with the same name on an element.
Special characters must be escaped (e.g. '<' must be escaped as < -- see next slide)
Syntax: name='value' or name="value"
The name conforms to the same constraints as an element name.
<doc status='final'> <author href="http://www.milowski.com">Alex Milowski</author> </doc>