ATOM allows XHTML to be embedded where "content" is allowed.
Any place a 'type' attribute is allow you may have the following values:
text - text only content:
<atom:title type="text">I'm text</atom:title>
html - escaped HTML:
<atom:title type="html"><b>I'm text</b></atom:title>
xhtml - a single XHTML div element is allowed. It must be in the XHTML namespace:
<atom:title type="xhtml"> <div xmlns="http://www.w3.org/1999/xhtml"> <p>A Title</p> <p>A Subtitle</p> </div> </atom:title>
Any other element without the type attribute that has text content is assumed to be of type 'text'.
You can use any namespace/prefix scheme you want as long as the 'div' element is in the XHTML namespace.