People use URI values for many things.
You want to be able to look at the URI and understand what it represents.
Some common metadata in a namespace URI:
A keyword like 'schema' to denote that it is a schema.
A path-like structure to "describe" the namespace.
An owner identifier (e.g. domain name, e-mail address, etc.)
Version information (e.g. a date or version number)
Locale information (e.g. 'us', 'en', etc.)