You can use your Internet domain name as the owner identifier:
urn:publicid:IDN+cde.berkeley.edu:...
Separate segments by colons (':')
urn:publicid:IDN+cde.berkeley.edu:schema:coursedoc:slides:
Add some version information:
urn:publicid:IDN+cde.berkeley.edu:schema:coursedoc:slides:200403
Maybe some language/locale information
urn:publicid:IDN+cde.berkeley.edu:schema:coursedoc:slides:200403:en
Note that spaces are encoded as '+' as spaces aren't allowed in URI values.