The 'publicid' NID is one that you can use with your domain name.
Start your namespace name with: urn:publicid:IDN+yourdomainhere.com:
The rest you make up with the following rules:
Spaces become '+' (plus sign).
'+' becomes %2B
'/' becomes %2F
See RFC 3151 for more information.
For example, the namespace for my slide content is:
urn:publicid:IDN+mathdoc.org:schema:slides:2004:1.0:us