You can declare elements inside content models:
Example:
<xs:element name="person"> <xs:complexType> <xs:sequence> <xs:element form="qualified" name="name" type="xs:string"/> </xs:sequence> </xs:complexType> </xs:element>
which validates:
<my:person><my:name>Milowski</my:name></my:person>
If 'elementFormDefault' is 'qualified', then you can use:
<xs:element name="person"> <xs:complexType> <xs:sequence> <xs:element name="name" type="xs:string"/> </xs:sequence> </xs:complexType> </xs:element>
But if 'form' or 'elementFormDefault' is 'unqualified' (the default), then your instance must be:
<my:person><name>Milowski</name></my:person>