Metrics

A New Media Needs New Metrics

Early Indicators

Iconocast

Measuring ROI

One-to-One Marketing

Advertising Depends On It

The Clickstream

Measuring User Activity

Hits

Page views

Visits

Greatest Hits

Requests and Impressions

Tracking requests

Standard Definition of Terms

Measure for Measure

CPM

Reach

Stickiness

How effective is the Web?

Click-through Rate (CTR)

Cost-per-lead

Advertising Messaging Objectives

Advertising-to-Sales Ratio (A/S)

Effectiveness of Ads

Cost-per-sale (CPS)

 Amazon’s Amazing Numbers

Revenue Per Sale Declines While Cost of Sale Rises

Ameritrade’s Costs

Online Advertising

Top 6 Web Advertising Categories, 1999

Web Advertising by Type of Site

Additional Resources:

Additional Info on 1-to-1