Finding Product Information and Purchasing Questionnaire 

 

What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?

49

On the whole, how well do each of the following statements characterize your opinion of commercial vendors on the Web compared to other, more traditional vendors?

60 WWW vendors offer more useful information about the choices available


61 It is easier to place orders with WWW vendors


62 It is easier to cancel orders placed with WWW vendors


63 It is just as safe to use credit cards when making purchases from WWW vendors


64 WWW vendors offer better prices


65 It is easier to contact WWW vendors


In the next section, we are interested in knowing about how you use the World Wide Web for online shopping. Specifically, we want to know how you use the Web


66 On average, how often do you casually browse the product or service offerings of Web-based vendors, but without an immediate intent to buy?

67 If you have not done this type of browsing, how likely is it that you will do this type of browsing in the next six months?

68 If you have done this type of browsing, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of browsing, please indicate the products or services you have browsed for (please check all that apply): 69 Have not done such browsing

70 Computer hardware 71 Computer software/games 72 Wine
73 Generic grocery items
(e.g. milk, eggs)		 74 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 75 Recreational equipment
(e.g. skis, bikes)
76 Flowers 77 Magazines/newspapers 78 Books
79 Video/Movies 80 Music CDs/Tapes/Albums 81 Concerts/Plays
82 Travel Arrangements 83 Home electronics/appliances 84 Autos/Motorcycle
85 Precious metals 86 Jewelry 87 Investment Choices (e.g., stocks)
89 Stock market quotes 89 Banking/Financial Services 90 Insurance services
91 Legal services 92 Clothing/Shoes 93 Real estate
94 Others

95 On average, how often do you search for information from Web-based vendors about products or services you have an intention to buy at some point in the near future?

96 If you have not done this type of searching, how likely is it that you will do this type of searching in the next six months?

97 If you have done this type of searching, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of searching, please indicate the products or services you have searched for (please check all that apply): 98 Have not done such searching

99 Computer hardware 100 Computer software/games 101 Wine
102 Generic grocery items
(e.g. milk, eggs)		 103 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 104 Recreational equipment
(e.g. skis, bikes)
105 Flowers 106 Magazines/newspapers 107 Books
108 Video/Movies 109 Music CDs/Tapes/Albums 111 Concerts/Plays
112 Travel Arrangements 113 Home electronics/appliances 114 Autos/Motorcycle
115 Precious metals 116 Jewelry 117 Investment Choices (e.g., stocks)
118 Stock market quotes 119 Banking/Financial Services 120 Insurance services
121 Legal services 122 Clothing/Shoes 123 Real estate
124 Others

125 On average, how often do you make online purchases from Web-based vendors?

126 If you have not done this type of purchasing, how likely is it that you will do this type of purchasing in the next six months?

127 If you have done this type of purchasing, how much do you think you will be doing this in the next six months compared to the previous six months?

If you have done this type of purchasing, please indicate the products or services you have purchased (please check all that apply): Have not done such purchasing

128 Computer hardware 129 Computer software/games 130 Wine
131 Generic grocery items
(e.g. milk, eggs)		 132 Brand-name grocery items
(e.g. soft drinks, cigarettes)		 133 Recreational equipment
(e.g. skis, bikes)
134 Flowers 135 Magazines/newspapers 136 Books
137 Video/Movies 138 Music CDs/Tapes/Albums 139 Concerts/Plays
140 Travel Arrangements 141Home electronics/appliances 142Autos/Motorcycle
143 Precious metals 144 Jewelry 145 Investment Choices (e.g., stocks)
146 Stock market quotes 147 Banking/Financial Services 148 Insurance services
149 Legal services 150 Clothing/Shoes 151 Real estate
152 Others

Now, please indicate which of the following features are MOST IMPORTANT to you personally, when shopping, or considering shopping, on the Web.
(Please check all that apply.)

How often do you use the web for shopping for personal reasons? 196
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
How often do you use the web for shopping for professional reasons? 197
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
Would you prefer to answer questions about your personal internet shopping experiences or your professional (job-related) internet shopping experiences? 198

Adaptive Questions

The following are answered for either a respondents' personal use of the web OR their professional use. See answer to previous question for which one.
The following questions are meant to refine the answers you just submitted. If, for some reason, the follow-up questions do not apply or are erroneous, please use your Back button to return to the previous page and double check and or change your answers. If the following area is blank, please proceed to the next section below.

Personal/Professional Internet Shopping

Please describe (by answering the following questions) how you use the web to find product/service information for yourself and/or your family.
What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)
On average, how many minutes do you spend searching before you find the first piece of useful product/service information? 205
When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for? 206
How many minutes on average does it take you to give up a search if you cannot find the product/service information you were looking for? 207
Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
(Please check all that apply.)
How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase? 215
What percentage of these decisions were the result of an intentional search for product/service information? 216
Once you've decided to purchase a product/service, what percentage of the time do you place your order on the web (i.e. by filling out a form on the web)? 217
Once you've placed your order on the web, for what percentage of these orders do you also pay using the web (i.e. send your credit card number over the web)? 218
How often do you visit the web sites of stores where you normally shop in person? 219
What are the main reasons you use the web when purchasing products/services?0
(Please check all that apply.)

Please add any comments here.

This questionnaire was developed by:
GVU's WWW User Survey Team, NCR's Human Interface Technology Center, Dr. Fred Riggins (Georgia Tech), Dr. Sue Rhee (Georgia Tech), and Dr. Sunil Gupta (University of Michigan)