| LOW END |
MID END |
HIGH END |
| 100MB |
200-250MB |
1-2GB |
- Imation: 120MB SuperDisk (LS-120)
- Iomega: 100MB Zip and ZipPlus Drives
- Caleb Technology: 144MB UHD144
|
- SyQuest: 230MB EZFlyer
- Sony: 200MB HiFD
- Iomega: 250MB ZIP Drive
- Avitar: 250MB Shark Mobile Hard Drive
|
- SyQuest: 1.0 GB SparQ & 1.5 GB SyJet
- Iomega: 1.0GB & 2.0GB Jaz Drive
- Summatec: 2.1GB MobileDrive
|
- File sharing (floppy replacing)
- Backing up
- Security
- Multimedia download
- Laptop portability
|
- File sharing (floppy replacing)
- Backing up
- Security
- Multimedia download
- Laptop portability
- Video clips (Internet type download)
- Audio = 1/3 the capacity of 1 CD
|
- File sharing (floppy replacing)
- Backing up/System Recovery
- Security
- Multimedia downloads
- Laptop portability
- Videos (50 to 100 minutes)
- Entire environment sharing
- Replaces Hard Drive
- Mobile Flashy Multimedia Apps.
|
Drive: $80 - $150
Cartridge: $10 - $12 each |
Drive: $99, $150, $200
Cartridge: $15, $20, $25 each |
Drive: $229 - $299
Cartridge: $50 - $150 |
Analysis:
- Network externalities
- Penetration => Consumer base
- Lockin
- Hold-up
- Likelihood of orphaning the consumer
Fear of obsolescence
- Scale
- Brand name
- Dependable
- Market Share
|
Analysis:
- Network externalities
- Penetration => Consumer base
- Lockin
- Hold-up
- Likelihood of orphaning the consumer
Fear of obsolescence
- Scale
- Brand name
- Dependable
- Market Share
|
Analysis:
- Network externalities
- Penetration => Consumer base
- Lockin
- Hold-up
- Likelihood of orphaning the consumer
Fear of obsolescence
- Scale
- Brand name
- Dependable
- Market Share
|