<==============Topic=============>				Readings
#	Date	D Messerschmitt	C Shapiro	Other	Description	Info Rules	Software Rules
1	27-Aug	Course introduction			A summary of topics covered in the course, projects, and grades.	1	1
2	29-Aug	Hardware, software, and Moore's law			What are the differences between hardware and software? What is the impact of Moore's law on the software industry?		2.2-3
	3-Sep				Holiday: Labor Day
3	5-Sep		Pricing		Pricing strategies to extract the most value from information and software	2	8.2-3
4	10-Sep		Versioning		Offering multiple versions of information and software goods to maximize profits	3	8.3
5	12-Sep	Software applications and infrastructure			What is the evolution in software applications and infrastructure, and what are the implications to the industry?		3.1-2, 8.4
6	17-Sep		Recognizing lock-in		Identifying and classifying the various types of lock-in  for information goods and software	5	8.1
7	19-Sep		Managing lock-in		Strategies for sellers and buyers to deal with switching costs and lock-in	6	8.1
8	24-Sep		Network effects		Identifying network effects; industry dynamics with positive feedback; implications for strategy and industry structure	7	8.1
9	26-Sep	Security and privacy			Does the marketplace provide sufficient incentives for security and privacy? If not, what can we do about it?		3.3
10	1-Oct	Software development			What are the implications of new modes of software development, like open source, iterative, and end-user programming?		4.1-2
11	3-Oct	Software architecture, composibility, portability, distribution.			How does the market determine the architecture and allow the customer to mix and match solutions from different vendors? How does the market deal with distributed applications?		4.3-5
12	8-Oct		Complements		Working with complementors; make vs. buy decisions.	B&N in HBR??
13	10-Oct			Steve Blumenfeld of AOL	Disruptive technologies; launching new products and services with partners.	CC Article??
14	15-Oct	Software provisioning and operations and distributed system management.			What are the sources of value in delivering working software to the end user? What are the challenges in dealing with distributed management of applications, and how do we deal with them?		5
15	17-Oct	Software industry structure			What are the issues in moving from stovepipes to layering; from product to service?		6
16	22-Oct			Clemens Syzperski of Microsoft	Software industrial revolution: Why hasn’t the industrial revolution of software happened? Will it in the future?		6.8
17	24-Oct			Presentations I
18	29-Oct			Presentations II
19	31-Oct	Standard Setting	Fighting standards wars		What is the role of standardization in coordinating firms; standardization processes. Strategies for fighting a standards war	9	7.?
20	5-Nov			Jayarami Reddy of Saltare	Java: Using Java as a case study, how does politics inject itself into standardization. Is Java an open standard? Will it ever be open source?
21	7-Nov	Trade secrets, patents, and copyrights			What are the roles of these three types of property rights; are software and business process patents a good idea? How is the law having difficulty adjusting to changing technology?		7.1
	12-Nov				Holiday: Veteran's Day
22	14-Nov		Intellectual property strategies		Strategies for using intellectual property in the information economy	4, CS on Patent Thicket
23	19-Nov			Peter Detkin of Intel	Management strategies in patents: how to manage a large patent portfolio; how patents enter into a firm's overall strategy; the patent/antitrust intersection.
24	21-Nov		Antitrust limits		What is the appropriate antitrust policy for software, and what is the impact of antitrust on the software industry?  Includes Microsoft and mergers.	10, K&S on Antitrust in Software
25	26-Nov	Research and the future			What kinds of research can a firm support, and why? What is tech transfer? What will be the impact of future developments in information appliances, pervasive computing, mobility, etc?
26	28-Nov			Debates I
27	3-Dec			Debates II
28	5-Dec	Wrap-up and reflection