Draft a short survey.  It can be related to your final project, regardless of whether you actually plan to make this a part of your project.  Another possibility would be a user survey of a site you know and use, such as:

• The SIMS web site
• The UC Berkeley main page
• A site that you use often (one that you use is better than one that you have created)

Before you turn it in, pre-test it on at least 3 people.  You want them to be as much like your target users as possible, although time and other constraints may mean that you only use your fellow students.  Revise it based on your pre-tests.

Turn in:

• A short rationale: what is your purpose, what information do you want to get, and WHY?  How will you use this information once you get it?
• Describe who your sample will be, and what your sampling method will be.  Define the following, as applicable, for your survey:
• Samping element: the unit about which info is collected;
• Universe: hypothetical aggregation of all elements;
• Survey population: a specified aggregation of survey elements. “
• Sampling unit: elements considered for selection.
• Sampling frame: list of sampling units.
• Observation unit: unit about which data is collected.
• Turn in the first draft that you pre-tested.
• Submit a brief report on your pre-test. On whom did you test it and how? How does this differ from how you would pre-test it if this weren't a class assignment? E.g., on whom would you test it?  What did you learn?  What did you need to revise, and why?
• Turn in a revised survey.
• Describe a brief plan addressing how it would be administered.  If relevant, explicitly consider the lack of cooperation that is common among Web user surveys.
• A short reflection on what other methods you might use to address the same issues.

DUE: Wednesday March 15.

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