Slide 20 of 25
Notes:
designers must bridge gap between how they think and specialization for the tool, for example, a designer may decide they need some informative text. Using the tool they need to specify a string, the font, the style, the size, etc.
force designers to concentrate on the wrong elements (e.g., color, alignment, fonts), -> Black found they will push one design too far -- tunnel vision
evaluators to focus on unimportant low-level details,
Anecdotal evidence has shown that evaluators give more “useful” comments on electronic sketches than on more finished-looking interfaces (mention Yin-Yin and Architects)
70 seconds for ONE screen in a design of many screens
