Before moving forward, we decided that we would have to pair down our personas and try to have a better sense of the main tasks that we need to support. Using our personas and task analysis table, we stepped back and tried to put together the top high-level tasks for each person and see how those task related to each other across personas. We then tried to group together similar tasks. The table below summarizes the discussion.

Abigail	Serena	Byron	David	John
What's up with my competitors?	What are friends/colleagues talking about?	What's going on with my company?	Track opposing candidate's news/readership	Reading the latest on gadgets and games
Who is reading my column?	What's going on in education?	What's the industry buzz?	Monitoring general election conversations	Who's linking to my blog?
What are people saying about me?	Topical search	Investigative research on particular topics for specific projects	Tracking own candidates readership and inbound links
What should I be writing about?	News		Political issue research
Key:
Community, "conversation" tasks	Readership, "about me" tasks	News and research tasks

We also spent some time discussing which of these high level task are done on a daily basis, which are done on a weekly basis, which were done at longer intervals of time, and the context of use for each persona. From this discussion, we decided that we should primarily be designing our interface for Abigail and David. Additionally, we may have to keep Byron around in our minds as the nature of his research is somewhat different Abigail and David's research tasks. But Byron would also not be the primary user.

In thinking about our interface design, our interface would need to be able to support:

• Following a blog "conversations" (At the time, what this meant was vague in our minds. Following our prototype evaluations, we still need to better understand what this means.)Following a blog "conversations"
• Get a sense of what is being said/written about with regards to a particular topical area
• Quickly find particular blogging metrics, primarily those that inform one's understanding of a particular blog's readership