SFnight Project
Structured Interview Protocol
1.
Are you
�Female
xMale
2.
Are you
�A college student
x A graduate student
�Employed full time [but not a student]
�Other
3.
How old are you?
�Over 46 years old
x 31-45 years old
�21-30 years old
�Less than 20 years old
4.
How long have you been using the Internet
x More than 5 years
�2-5 years
�1-2 years
�Less than 1 year
5. How many
hours do you spend on Internet an average week
X More than 20 hours/week
�10-20 hours/week
�5-10 hours/week
�Less than 5 hours/week
6.
How often do you go out to bars and clubs?
�More than 15 times/month
�10-15 times/month
x 5-10 times/month
�Less than 5 times/month
7.
Do you usually go out to the same bar/club?
No
8.
Do you like to explore new bars/clubs?
Yes, music and drinks, special
ones
9. What kind
of bars/clubs do you like to go? [music, style, for dancing, etc]
Are they close to your job, home or school?
Location is very important, live
music
10.
Do you have any specific music preference? Or bar
style preference?
Live music depends on the mood.
Prefers outside when wants quiet places.
11. Make a
list of things that comes to your mind when you are choosing a bar or club to
go. [explore aspects of the user answer. We would like to know
about their motivations, needs etc. So try to know what they are looking for
(music? What kind? A place to relax? A place to play? Depends on? Of what? What
elements are subjacent his/her decision; what they like in a bar/they don�t;
etc]
Relaxation, actively enjoy company. Play dart (but
do not like specialized places, they are very competitive and a little
gambling)
12. With whom
do you usually go to bars
Never�� ��������
Sometimes� ����� ���Most of the Time
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Alone� ������������������������������������������ ���.����������� �x��..�������������������� ���.�����������
With friends/colleagues��������������� ���.����������� ���..���������������������� ��x�.
With �significant other� ����������������� ���.����������� ���..���������������������� ��x�.
����� With others���������������������������������� ���..���������� �x��..�������������������� ���..
�����������
13.
How do you usually contact yours friends/significant
other when inviting them to go to a bar/club? Do you use
telephone, e-mail, direct contact, etc.
By direct contact/ wife
By telephone with friends
e-mail when there are more event options
usually present name/place/how to arrive
there/references of band web site
14. Or how do
you usually is invited by yours friends/significant other when to go to a
bar/club? Do they use telephone, e-mail, direct contact, etc.
He
usually is the organizer one. But it works in the same way.
15. What
information do you usually exchange with your friends when choosing a bar? [for
example, do they give you several options or just invite to a specific one name
of the bar, address, who is playing, direction, price, who is going etc. Here
is just some elements that you can explore in the conversation, but let the
interviewed bring the elements]
Suggest something is going to enjoy; limitations of
options; do not give many options; like to buy ticket in advance; know about
parking/price
16.
�Which
source do you use most when you want to know what is going on in a bar/club?
How it help you to make your decision?
Just some examples:
Friends [by e-mail, by invitation]
Newspaper [traditional one]
Newspaper [free]
Flyers
Site online [what kind]
Usually Friends and free
newspaper to see the week options of music.
17. Do you use any web sites to find about nightlife entertainment? for example to find movies, restaurants, where do you find information about them? Please give names.
Hate Citysearch, doesn�t offer
good editorial/ bad writers
Does not differentiate SF from
other places.
Content do not show Expertise
No �sense of local area�
18.
Have you visited any web site of bars? Which one(s)?
Great American Musical Halls
19.
Have you visited any DJ web site?
20. If you use any web site with entertainment information, what do you usually looking for? What kind of information you would like but you can�t find there?
Price
Who is the performance
neighborhood
21.
If you use any online system, what functions do you
use most? What you don�t use?
22.
Is there anything you would like to see there that
would help you to use better the site?
23.
When using the site you tend to check a specific bar
to know what is going on?
24.
What would you make not go to a bar if you knew in
advance?
25.
Do you use any personalization feature [explain
if necessary, such as the ones like myYahoo, Amazon.com, etc].�
26.
If so, do you usually check those pages? What do you
like on them, and what you don�t like?
27.
Which web site do you think is a good example of
personalization for you? Why?
28. Have you
ever specified your preferences to receive Newsletters or updated information
from those web sites you use to visit? Which ones do you like most? What
you don�t like on them?
29.
How do you share information available in the web
with your friends? Send the page by e-mail? Copy and paste the information you
would like to share?
30. Do you use those �invitation� tools? Or those kinds of �send to your friend�?