SFnight Project
Structured Interview Protocol

 

 

Knowing the Person

 

1.      Are you

 Female

x Male

 

2.      Are you

 A college student

x A graduate student

 Employed full time [but not a student]

 Other

 

 

3.      How old are you?

 Over 46 years old

 31-45 years old

x 21-30 years old

 Less than 20 years old

 

4.      How long have you been using the Internet

 

 More than 5 years

x 2-5 years

 1-2 years

 Less than 1 year

 

 

5.      How many hours do you spend on Internet an average week

 More than 20 hours/week

 10-20 hours/week

x 5-10 hours/week

 Less than 5 hours/week

 

 

 

Knowing the Nightlife Consumer

 

 

6.      How often do you go out to bars and clubs?

 

 More than 15 times/month

 10-15 times/month

 5-10 times/month

x Less than 5 times/month

 

7.      Do you usually go out to the same bar/club?

 
Not much, although he plays flute in a band, an goes to bars to play. He usually plays to relax.

 

 

8.      Do you like to explore new bars/clubs?

 

Yes. I usually  go to different bars.

 

 

9.      What kind of bars/clubs do you like to go? [music, style, for dancing, etc] Are they close to your job, home or school?

 

 

Nice atmosphere, good music, not smokers, place you can talk and listen to people. I prefer outside bars.

 

10.  Do you have any specific music preference? Or bar style preference?

 

 

,jazz, bossa nova, world music,

 

 

11.  Make a list of things that comes to your mind when you are choosing a bar or club to go. [explore aspects of the user answer. We would like to know about their motivations, needs etc. So try to know what they are looking for (music? What kind? A place to relax? A place to play? Depends on? Of what? What elements are subjacent his/her decision; what they like in a bar/they don’t; etc]

 

 

To talk with somebody, wouldn’t go to drink, or because of the place

 

 

 

12.  With whom do you usually go to bars

Never            Sometimes           Most of the Time

                                                                  x                                                         

Alone                                             ……….            ………..                       ……….           

 

With friends/colleagues                ……….            ………..                       …x…….

 

With ‘significant other’                   ……….            x……..                     ……….

 

      With others                                   x…….. ………..                       ………..

 

 

           

13.  How do you usually contact yours friends/significant other when inviting them to go to a bar/club? Do you use telephone, e-mail, direct contact, etc.

 

 

 

By telephone and e-mail

 

 

 

14.  Or how do you usually is invited by yours friends/significant other when to go to a bar/club? Do they use telephone, e-mail, direct contact, etc.

 

Usually a place a friend go. Nice place, good atmosphere, not noise, good light conditions (don’t like dark or too bright)

 

 

 

 

 

 

15.  What information do you usually exchange with your friends when choosing a bar? [for example, do they give you several options or just invite to a specific one name of the bar, address, who is playing, direction, price, who is going etc. Here is just some elements that you can explore in the conversation, but let the interviewed bring the elements]

 

 

 

Be sure it is good; what kind of place, kind of music; if is quiet, not crowed, near the place he was, has been there, could walk, somebody told about; it is popular; outdoor or indoor; with live music.

 

 

 

 

 

 

 

 

 

Knowing the Nightlife User

 

 

 

16.   Which source do you use most when you want to know what is going on in a bar/club? How it help you to make your decision?

 

Just some examples:
Friends [by e-mail, by invitation]

Newspaper [traditional one]

Newspaper [free]

Flyers

Site online [what kind]

 

 

Somebody told about; check Citysearch

 

17.  Do you use any web sites to find about nightlife entertainment? for example to find movies, restaurants, where do you find information about them? Please give names.

 

 

Citysearch. I like it.

 

 

18.  Have you visited any web site of bars? Which one(s)?

 

 

no

 

 

19.  Have you visited any DJ web site?

 

 

no

 

 

 

20.  If you use any web site with entertainment information, what do you usually looking for? What kind of information you would like but you can’t find there?

 

Location; time to close; if need to pay; description; if there is review

 

 

 

21.  If you use any online system, what functions do you use most? What you don’t use?

 

Division by neighborhood

The most outstand places

 

 

22.  Is there anything you would like to see there that would help you to use better the site?

 

There is no pictures. I would like to see pictures of the place. Music sample for unknown group music.

 

 

23.  When using the site you tend to check a specific bar to know what is going on?


No. different ones.

 

 

24.  What would you make not go to a bar if you knew in advance?

 

 

The same I talked before: smoke, crowd, noise

 

 

Knowing about Personalization / Customization

 

25.  Do you use any personalization feature [explain if necessary, such as the ones like myYahoo, Amazon.com, etc]. 


No. do not know how it could help.

 

 

 

26.  If so, do you usually check those pages? What do you like on them, and what you don’t like?

 

 

 

 

 

 

27.  Which web site do you think is a good example of personalization for you? Why?

 

 

 

 

 

 

28.  Have you ever specified your preferences to receive Newsletters or updated information from those web sites you use to visit? Which ones do you like most? What you don’t like on them?

 

More academic. Someone subscribed him.

 

 

29.  How do you share information available in the web with your friends? Send the page by e-mail? Copy and paste the information you would like to share?

 

 

Send web page; do not copy/paste; like to write something about.

 

 

 

 

 

 

 

30.  Do you use those ‘invitation’ tools? Or those kinds of ‘send to your friend’?

 

Never used/ never received