SFnight Project
Structured Interview Protocol
1.
Are you
�Female
�Male
2.
Are you
�A college student
�A graduate student
�Employed full time [but not a student]
�Other
3.
How old are you?
�Over 46 years old
�31-45 years old
�21-30 years old
�Less than 20 years old
4.
How long have you been using the Internet
�2-5 years
�1-2 years
�Less than 1 year
5.
How many hours do you spend on Internet an average
week
�More than 20 hours/week
�10-20 hours/week
�5-10 hours/week
�Less than 5 hours/week
6.
How often do you go out to bars and clubs?
�More than 15 times/month
�10-15 times/month
�5-10 times/month
�Less than 5 times/month
7.
Do you usually go out to the same bar/club?
8.
Do you like to explore new bars/clubs?
9. What kind
of bars/clubs do you like to go? [music, style, for dancing, etc]
Are they close to your job, home or school?
10.
Do you have any specific music preference? Or bar
style preference?
11. Make a
list of things that comes to your mind when you are choosing a bar or club to
go. [explore aspects of the user answer. We would like to know
about their motivations, needs etc. So try to know what they are looking for
(music? What kind? A place to relax? A place to play? Depends on? Of what? What
elements are subjacent his/her decision; what they like in a bar/they don�t;
etc]
12. With whom
do you usually go to bars
Never�� ��������
Sometimes� ����� ���Most of the Time
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Alone� ������������������������������������������ ���.����������� ���..���������������������� ���.�����������
With friends/colleagues��������������� ���.����������� ���..���������������������� ���.
With �significant other� ����������������� ���.����������� ���..���������������������� ���.
����� With others���������������������������������� ���..���������� ���..���������������������� ���..
�����������
13.
How do you usually contact yours friends/significant
other when inviting them to go to a bar/club? Do you use
telephone, e-mail, direct contact, etc.
14. Or how do
you usually is invited by yours friends/significant other when to go to a
bar/club? Do they use telephone, e-mail, direct contact, etc.
15. What
information do you usually exchange with your friends when choosing a bar? [for
example, do they give you several options or just invite to a specific one name
of the bar, address, who is playing, direction, price, who is going etc. Here
is just some elements that you can explore in the conversation, but let the
interviewed bring the elements]
16.
�Which
source do you use most when you want to know what is going on in a bar/club? How
it help you to make your decision?
Just some examples:
Friends [by e-mail, by invitation]
Newspaper [traditional one]
Newspaper [free]
Flyers
Site online [what kind]
17. Do you use any web sites to find about nightlife entertainment? for example to find movies, restaurants, where do you find information about them? Please give names.
18.
Have you visited any web site of bars? Which one(s)?
19.
Have you visited any DJ web site?
20. If you use any web site with entertainment information, what do you usually looking for? What kind of information you would like but you can�t find there?
21.
If you use any online system, what functions do you
use most? What you don�t use?
22.
Is there anything you would like to see there that
would help you to use better the site?
23.
When using the site you tend to check a specific bar
to know what is going on?
24.
What would you make not go to a bar if you knew in
advance?
25.
Do you use any personalization feature [explain
if necessary, such as the ones like myYahoo, Amazon.com, etc].�
26.
If so, do you usually check those pages? What do you
like on them, and what you don�t like?
27.
Which web site do you think is a good example of
personalization for you? Why?
28. Have you
ever specified your preferences to receive Newsletters or updated information
from those web sites you use to visit? Which ones do you like most? What
you don�t like on them?
29.
How do you share information available in the web
with your friends? Send the page by e-mail? Copy and paste the information you
would like to share?
30. Do you use those �invitation� tools? Or those kinds of �send to your friend�?