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Unique Solutions Status Quo: An organization has an expansive website which is really a vast complex of satellite subsites held together with some hypertext glue at the highest levels. Different product divisions or functional groups maintain separate web presences under the larger organizational web umbrella. Problem: Information needs of website visitors do not neatly break down the same way an organization's divisions do, but rather span the entire organization. New web content is linked into the information complex of the larger site in only a couple places despite the organization being highly interconnected. As a result, the organization's World Wide Web site is really a hierarchy more resembling a tree. The competitive advantage offered by the web is unharnessed. Many pages of interest to visitors are not viewed because visitors do not know where they are or even that they exist. This is where Global Web Developer can help. Solution: When new content is added to a site, Global Web Developer analyzes it with respect to the current site and recommends internal links from the new pages to related, existing pages. Instead of developers merely linking the new content to the logical places in the hierarchy, Global Web Developer systematically compares the new content to the old and discovers new linking opportunities which transform the site into a web. Of course, there are limits to the associative powers of software. People are still the most skilled at finding associations and relationships between separate information sources. To exploit this reality, Global Web Developer tracks a website's visitors to record the associations they make in the course of exploring the site. To illustrate, consider a general store on the web. This analysis feature might unearth the interesting pattern that six out of ten visitors of the general store page "abc" also visited the page "xyz", even though there is no link between them. If "abc" is the page selling flashlights and "xyz" is the page selling batteries, the identification of this pattern will surely lead to a link from flashlights to batteries so that nine out of ten visitors will now buy batteries instead of only six out of ten. Global Web Developer takes advantage of visitors' information linking intelligence to discover isolated pages within a website which should be linked together. These very powerful sample features of Global Web Developer demonstrate just some of the ways it can transform an organization's web development process. Read more about the capabilities featured above: Content-Based and Traffic-Based Link Suggestion. Unique Product To replicate only the basic web development functionality of this application, an organization would have to purchase several different products and deal with the ensuing integration problems. Separate products like Lotus Notes, Microsoft Visual SourceSafe, and Macromedia Dreamweaver offer subsets of Global Web Developer's funcionality, but no other product provides them all in a single acquisition. This application provides the best of several worlds in one box. Furthermore, the unique web management features of Global Web Developer are not available in competing products. The feature comparison chart below illustrates the power available only with Global Web Developer.
X=designed specifically for web development x=requires adaptation for web development The web-centric streamlining of these capabilities into a single application frees organizations from having to worry about:
Unlike some products, Global Web Developer does not claim to do everything
under the sun for an organization. Consequently, complicated configuration
and customization headaches are not a feature of Global Web Developer.
Because it focuses only on transforming the web development process, Global
Web Developer does it better, simpler and cheaper. This solution makes
everyone's job easier. It spares the organization a tricky multi-application
deployment requiring custom implementation of some components. last updated 10/23/98
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