Info 202 Fall 2011

With the rise in Customer Relationship Management, many
companies are providing different kinds of tools to capture feedback from users
and analyze it.

VisionCritical has come up with a software that integrates
customer related data from various sources-inside as well as outside the organization.
I am wondering how they collect the information and organize it in a way that
is consistent throughout the data.

Also, it provides the option of personalized dashboard to
users in which the user can drill down or up to any level of the data and
analyze it.

So the resources here would be not
only internal/compatible forms of data but also external/incompatible
forms of data collected by other softwares. And the organizing system
must be able to provide a common platform to store these different forms
of data in the same format and be highly granular to be able to drill
up and down the data at any level.

The organization system in place must be pretty complex, I
guess…

Read the article
here and the website
for more details on the software.