Info 202 Fall 2011

The landscape of TV viewing has changed in the past
decade.  With the advent of faster internet and mobile devices, TV shows have expanded past just the
television.  Now, people want to be able
to watch TV everywhere: computers, phones, tablets, etc.

With TV expanding everywhere, Mashable states that the
future of TV is metadata.  Using metadata
to organize TV empowers "search, discovery and content personalization,
and creates the potential for new revenue streams through enhanced product
placements and targeted advertising." 
Instead of flipping through channels, users could search by genre,
popularity, social influences, and more. 
Advertisers could place ads relative to a consumers habits and preferences.

Since the previous business model is roughly ninety years
old, there are obstacles to create this new TV experience.  Content owners and programmers cannot agree
on entitlement rights.  TV shows are also
becoming scattered due to ownership rights. 
If a show is restricted to a single owner, the metadata for that show is
unavailable for use elsewhere.  Once
companies can attain rights to the metadata of shows and apply them, the TV
experience will evolve drastically.