i202 Fall 2009 School of Information, UC Berkeley

An executive of a large company has been misquoted in the press.  His comments have received sensational negative coverage in many news and blog stories, and now a search for the executive’s uncommon last name finds this unflattering information on the first page of search results.  

• Propose and explain at least THREE approaches for making this problem go away by making these undesirable results appear on pages after the first one.