(6) RSS History

• The Myth of RSS Compatibility [http://diveintomark.org/archives/2004/02/04/incompatible-rss] provides a good overview
• RSS is a text book example for why standards are a good thing
  • RSS 0.9 was created for the My Netscape portal in March 1999
  • RSS 0.91 (a simplification) was introduced in July 1999 (as an interim solution)
  • the AOL/Netscape merger removed the format from the company's portal
  • RSS was without an owner, and different parties claimed/denied ownership
  • RSS 1.0 was created by an informal developer group
  • RSS 0.92 (and 0.93 and 0.94) were published without acknowledging RSS 1.0
  • finally, RSS 2.0 was released as a follow-up to the RSS 0.9x versions
• Using RSS has become an exercise in managing a menagerie of versions

(7) The Case for Content Management

• RSS is very rarely produced by hand
  • by definition, RSS contains redundant information for a specific purpose
• If a Content Management System (CMS) is used, RSS can be generated
  • basic metadata can be generated by the CMS (title, author, date)
  • better tagging of content results in better tagging of feeds
  • well-tagged feeds are better foundations for large-scale reuse of feed items
• Blogging is simply a specialized case of a CMS
  • Web-based interface for controlling everything
  • strictly time-ordered sequenced of published items
  • navigation features primarily based on the time-specific facets of the blog (maybe tags)
  • all blogging tools include feed support

(8) Consuming RSS

• RSS feeds often have quality problems
  • surprisingly often feeds do not even deliver well-formed XML
  • the use of embedded markup in RSS is not well-defined
• Writing an RSS reader from scratch is not a good idea
• There are three major tasks which RSS readers must do
  1. accept non-XML RSS feeds and fix them to be XML
  2. look at the feed contents and bring them into a unified form
  3. produce a unified view of feeds regardless of the RSS version

(9) Atom History

• RSS's shortcomings were very apparent and could not be fixed
• In mid-2003, discussions started about an improved format
• It also became apparent that the format should have a protocol
• Atom 0.3 was released in December 2003 but had no formal home
• IETF was chosen as the new home with a working group in June 2004
• RFC 4287 [http://tools.ietf.org/html/rfc4287] was published in December 2005
• AtomPub has been published as RFC 5023 [http://tools.ietf.org/html/rfc5023] in October 2007

(10) Atom vs. RSS

• Standardized by the IETF (well-defined process)
• Classification of entries (user-defined categories)
• More XML-like markup design (more nesting)
• Namespaces are used and supported as standard mechanism
• Atom feeds must be well-formed XML (there even is a schema [http://atompub.org/2005/08/17/atom.rnc])
• Interpretation of content is well-defined (various content types)
• Support for xml:lang and xml:base

(11) Atom Example

<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en-us">
 <title>ongoing</title>
 <id>http://www.tbray.org/ongoing/</id>
 <link rel='self' href="http://www.tbray.org/ongoing/ongoing.atom"/>
 <updated>2007-04-11T12:55:09-07:00</updated>
 <author>
  <name>Tim Bray</name>
 </author>
 <subtitle>ongoing fragmented essay by Tim Bray</subtitle>
 <entry xml:base="When/200x/2007/04/02/">
  <title>Atom Publishing Protocol Interop!</title>
  <id>http://www.tbray.org/ongoing/When/200x/2007/04/02/APP-Interop</id>
  <published>2007-04-02T13:00:00-07:00</published>
  <updated>2007-04-10T14:24:00-07:00</updated>
  <category scheme="http://www.tbray.org/ongoing/What/" term="Technology/Atom"/>
  <category scheme="http://www.tbray.org/ongoing/What/" term="Technology"/>
  <category scheme="http://www.tbray.org/ongoing/What/" term="Atom"/>
  <content type="xhtml">
   <div xmlns="http://www.w3.org/1999/xhtml">
    <p>Mark your calendar: <a href="http://www.intertwingly.net/wiki/pie/April2007Interop">April 16-17 at Google</a>. <em>Everybody</em> is invited, provided they bring along an APP implementation, client or server. This was just announced a couple of days ago, and as I write this there are already <s>six</s> twelve client and <s>seven</s> fourteen server implementations signed up to be there and try to <a href="http://www.intertwingly.net/wiki/pie/InteropGrid">fill in the grid</a>. Let’s drop some names, in alphabetical order: AOL, Flock, Google, IBM, Lotus, Microsoft, Oracle, O’Reilly, Six Apart, Sun, WordPress. Um, have I mentioned that the APP is going to be huge?</p>
   </div>
  </content>
 </entry>
</feed>

(12) Atom Content

• RSS had no safe way of finding out what an entry's content is
  • this led to different implementations being smart about what the RSS author really wanted
  • one of Atom's main goals was to improve this in a well-defined way
  • Atom allows escaped markup (the only way to include non-XML HTML in an XML format)
• Each content element should have a type (the default is text)
• Atom's content interpretation algorithm (use first applicable rule):
  1. if type is text, no child elements are allowed (plain text content)
  2. if type is html then RSS's method of escaped markup is used
  3. if type is xhtml then there must be an div containing XHTML markup
  4. if type is an XML media type [Media Types (MIME); Multipurpose Internet Mail Extensions (MIME) (1)] then the content should be treated as this type
  5. if type starts with text/ then no child elements are allowed
  6. for all other values, the content must be an base64-encoded entity of the specified MIME type

(13) Atom Content Examples

<content type="xhtml">
        <div xmlns="http://www.w3.org/1999/xhtml">
        One <strong>bold</strong> foot forward
        </div>
        </content>

<content>The "atom:content" element either contains or links to the content of the entry. The content of atom:content is Language-Sensitive.</content>

<content type="html">The &lt;code>atom:content&lt;/code> element either contains or links to the content of the entry. The content of &lt;code>atom:content&lt;/code> is &lt;a href="http://www.ietf.org/rfc/rfc3066.txt">Language-Sensitive&lt;/a>.</content>

<content type="image/png">
        iVBORw0KGgoA … TAAAAAElFTkSuQmCC
        </content>

<content src="image.png" type="image/png"/>

(14) Atom Categories

• Atom allows one to assign categories to entries
  • each category element must have a term attribute for the category
  • an optional scheme identifies the categorization scheme (ontology, taxonomy, …)
  • an optional label attribute provides a human-readable label for the category
• Three different cases of categorization can be distinguished
  1. use a well-known scheme (such as Dublin Core)
  2. use a private but well-designed scheme (which has a URI and can be reused reliably)
  3. use tags without schemes, which then are little more than content labels
• Widely-known tags are not easy to handle [http://www.tbray.org/ongoing/When/200x/2007/02/01/Tag-Scheme]
  • they are more than just privately assigned tags
  • there is no formal scheme for them, just an emerging consensus

(15) Podcasts

• Podcasts are simply feeds with a number of additional elements
  • the current podcast specification [http://www.apple.com/itunes/whatson/podcasts/specs.html] only allows RSS 2.0
  • in principle, there is no reason why podcasts cannot be Atom
• RSS 2.0's enclosure is used to point to the published item
  • URL points to the item itself so that it can be downloaded
  • length specifies the item's length in bytes
  • type specifies the items media type [Media Types (MIME); Multipurpose Internet Mail Extensions (MIME) (1)] (video, audio, PDF)
• For business reasons, Apple wants podcasts to be submitted to iTunes
  • this ensures that the podcast can be found through iTunes
  • the iPhone currently only updates iTunes-published Podcasts