SIMS 141:   Search Engines: Technology, Society, and Business

   Readings and Assignments
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Syllabus, Administrivia

Speaker Schedule, Lecture Notes

Readings and Assignments

Resources

Search Engines: Technology, Society, and Business
i141

Readings and Assignments

Assignment Schedule:
  • A1: Assigned Sept 24, due Oct 8
  • A2: Assigned Oct 22, due Nov 5
  • A3: Assigned Nov 7, due Nov 19
  • Short paper/project: Assigned Nov 19, due Dec 16



Week of Aug 27
Readings: Get a copy of the Battelle book
Week of Sept 3No class (campus Holiday).
Readings: Chapters 1-2 of Battelle; review Week 1 lecture notes, NYTimes article
Week of Sept 10
Readings: none assigned.
Week of Sept 17
Readings: Chapters 3-4 of Battelle
Week of Sept 24
Readings:
  • Understanding User Goals in Web Search, Rose and Levinson, Proc. WWW Conference, NY, 2004.
  • Search basics from Google
  • From the Google Guide: Assignment 1 (Due at 9am on Oct 8.)
  • Week of Oct 1
    Readings: Chapters 5-7 of Battelle.

    Week of Oct 8
    Readings: No readings assigned.

    Week of Oct 15
    Readings: Search Engine Users: Internet searchers are confident, satisfied and trusting -- but they are also unaware and naive, by Deborah Fallows, Pew Internet Research report, January 23, 2005.

    Search Privacy Practices: A Work in Progress, Center for Democracy and Technology Report, August 2007.

    Battelle Chapter 8.
    Week of Oct 22
    Readings: A Face Is Exposed for AOL Searcher No. 4417749, NYTimes, Aug 9, 2006.

    Assignment 2 (Online version due at 9am on Nov 5; harcopy due in class.)
    Week of Oct 29
    No reading assigned.
    Week of Nov 5
    No reading assigned.
    Week of Nov 12
    Assignment 3 (Online version due at 9am on Nov 19; harcopy due in class.)
    Week of Nov 19
    No reading assigned.
    Final Project Proposal Assigned (Online version of project proposal due at 9am on Dec 3.)
    Week of Nov 26
    Readings: "An explanation of our search results," Google, Inc.
    "It's Just the 'internet' Now", Wired Magazine (8/16/04).
    Week of Dec 3
    Readings: Battelle, Chapters 10 and 11.
    Week of Dec 10
    Work on final projects!
    Dec 16
    Final Projects (Online version of project due at 9am on Dec 16.)