Search Engines: Technology, Society, and Business
SIMS 141
Lecture Schedule
A set of top-notch experts have agreed to give lectures for Fall 2005.The class meets Mondays from 4-6pm in 100 GPB. [Note 12/15/2012: The links to the original webcast videos at UC Berkeley are no longer operational; they have been updated on this page to point to youtube videos. Unfortunately not all videos have been transferred to youtube.] ( Graduate student version of course )
| Aug 29 | Topic: Course Introduction; Overview of How the Internet Works |
| Dr. Marti Hearst: Associate
Professor of SIMS, UC Berkeley Lecture notes: (ppt) (pdf) (video) | |
| Sept 5 | No class. |
| Campus Holiday | |
| Sept 12 | Topic: Search and Society. |
| John Battelle: Visiting professor, UC Berkeley Journalism, and author of the forthcoming book The Search: Business and Culture in the Age of Google. | |
| Sept 19 | Topics: The Four Dimensions of Search Engine
Quality User Experience Issues in Web Search |
|
Dr. Jan Pedersen: Yahoo Search, Manager of Search Relevance.
Lecture notes: (ppt) (pdf) | |
|
Dr. Daniel E. Rose: Yahoo Search
Lecture notes:
(ppt) (pdf)
(video) | |
| Sept 26 | Topic: Google News, Maps, and Print; Search Personalization |
| Dr. Peter Norvig: Google, Director of Search Quality. (video) | |
| Dr. Sepandar Kamvar: Google, formerly co-founder of Kaltix. | |
| Oct 3 | Topic: Peer-to-Peer Search and Sergey's Views on the Search, Google, and Life |
|
Dr. John Chuang, Associate Professor, SIMS, UC Berkeley. Lecture notes: (pdf) (video) | |
| Sergey Brin, co-founder, Google. (video) | |
| Oct 10 | Topics: Search Advertising; Intellectual Property and Search |
|
Dr. Hal Varian: Professor of SIMS, Economics,
and Business at UC Berkeley, consultant to Google,
New York Times columnist. Lecture notes: (ppt) (pdf) (video) | |
| Jason Schultz, J.D.: Intellectual Property Attorney, Electronic Frontier Foundation (EFF) Lecture notes: (ppt) (pdf) (video) | |
| Oct 17 | Topic: Desktop Search; WebSpam |
| Dr. Sue Dumais: Microsoft Research (pdf) | |
| Dr. Marc Najork: Microsoft Research (ppt) (pdf) (video) | |
| Oct 24 | Topic: Search and Privacy |
| Dr. Doug Tygar: Professor of SIMS and EECS at UC Berkeley. | |
| Oct 31 | Topic: Search Engine Architecture; Reflections on Starting a Major Search Engine Company |
| Dr. Alma Whitten: Google | |
| Dr. Eric Brewer: Professor of EECS at UC Berkeley and co-founder of Inktomi Corp. | |
| Nov 7 | Topic: Search Engine Marketing; Enterprise Search |
| Avi Rappoport, MLIS: Enterprise search analyst, Search Tools Consulting. (html) | |
| Jennifer English, MIMS: Search Specialist, Kaiser Permanente (ppt) (pdf) | |
| Nov 14 | Topic: Multimedia Search |
| Bradley Horowitz: Yahoo, Director of Technology Development Group. Formerly co-founder and CTO of Virage. (ppt) (pdf) (video) | |
| Nov 21 | Topic: Searching the "Live Web" (Blogs, RSS, etc.); How Search Engines Shape the Picture of Cyberspace |
| Mary Hodder: SIMS masters program alumna and online-community expert, CEO Blogx. (ppt) (pdf) | |
| Dr. Geoffrey Nunberg: consulting professor in the Stanford Department of Linguistics, feature writer for NPR's Fresh Air and the New York Times. (ppt) (pdf) (video) | |
| Nov 28 | Topic: Faceted Metadata in Search Interfaces |
| Dr. Marti Hearst: Associate Professor, UCB SIMS, Yahoo Search Science Advisory Board Member. (ppt) (pdf) (video) | |
| Dec 5 | Topic: Search for the Developing World; Course Summary; Course Evaluations |
|
Dr. Marti Hearst: Associate Professor of SIMS, UC Berkeley. Search for the Developing World (by Dr. Saman Amarasinghe and Bill Thies of MIT) (ppt) (pdf) Course Summary (ppt) (pdf) |