Sorry, here’s the image.

This is an image from a simple street crossing sign at a light. I think that the sign was designed very well to take advantage of the simplicity of the text. It is San Serif. It also takes advantage of the contrast in color between the black letters and the white background. The sign also makes good use of symbols as well as a directional arrow to emphasize and enhance the message that is being portrayed.

The font used is deliberately sans-serif, the colors used are one we associate with glamour, overall making sure it is chic and fashionable. Hollywood, to provide enough emphasis, has been split across two lines. Mind has the most emphasis in the poster, making it seem like losing its mind is an incredulous thing. The other two elements Mar 9 and E! are each fashioned very differently from the others to set them apart from the rest of the poster and increase their importance.

I took a picture of this sign while waiting for a friend to purchase her BART ticket. Emphasis was achieved through the use of a strong red color in contrast to black, in addition to a large point-size which was equal in height to the four lines of text adjacent to it. I can’t be certain, but the kerning of the “NO” seems to be equal to that in “smoking eating drinking graffiti,” making the “NO” an obvious single unit (letters closer together in relation to height), while the following words read a bit more as separate letters that do not register as quickly as individual words.

The BART sign’s design, layout, and simple yet effective weight distribution in the fonts draw the eye to read the message almost instantly yet sequentially, from the “NO” to the listed items.

I’d be curious to see the effect of one designing a BART sign with “YES - reading, sleeping, smiling, chatting” (or some other seemingly subversive message hehe). I wonder if people would get confused.

Wire:
every single letter or word (inside out) is one fonts Hell- vatica . it’s a design fashion less for less (neo-minimalism).

My flier is of a credit card mailer. It’s not a typical credit card application as its stuffed in a black, non-standard sized envelope. All unimportant words are printed in a grey font, while important words are highlighted in a white font. These words include “0 TRAVEL RESTRICTIONS” and an invitation to earn “2 FREE AIRLINE TICKETS”. It looks clean and simple, and perhaps I might actually open up the envelope for reasons other than to shred its contents.

There are more pictures of poster/flyer/sign with different emphasis method I found recently.
http://picasaweb.google.com/millie.cheng/PosterAndFlyer

The flier I’m focusing on is the red-colored one with “Come Tango!”

- Color. This is what stands out the most. This was the only flier in red so it definitely stood out from the rest. The color of the type (black), is otherwise uninteresting.

- Point size. “Come Tango!” is written with a slight angle and italicized. It is also the largest text on the flier and actually one of the largest on the entire board. This helps it stand out. The large text is there to draw attention to the flier. Once a person is drawn in, they can look at the smaller text to determine specifics or extra information.

- Graphical elements. The flier is very simple. Many of the others try to cram a lot of information onto one sheet of paper, making it difficult - if not impossible - from a distance. On this flier, graphics are minimal and stay on topic (two people dancing).

On a similar topic, the yellow flier above does a good job of drawing attention. It has a large photo (which is easy to see from afar) with minimal text. “Heal” is quite large compared to everything else, and overlaid on the photograph, making it more dramatic.

Finally, though this is neither a poster nor a flier, I thought it was another good example (sorry for the bad lighting…it was a one way street).

While you’re driving in a car look for parking, you want to easily identify where it’s legal to park. This sign, keeps the information I really want to know easy to see. I can determine right away that it’s only for 2 HOUR PARKING from 8-7AM and certain permits are allowed exceptions. Extra information that might be helpful (weekend and holiday information) is written in smaller size.