L5R7. Melody Badgett, Maureen Boyce, & Herb Kleinberger, "Turning Shoppers into Advocates: The Customer Focused Retail Enterprise", IBM Global Business Services, 2006 | ISSD Fall 2009

L5R7. Melody Badgett, Maureen Boyce, & Herb Kleinberger, "Turning Shoppers into Advocates: The Customer Focused Retail Enterprise", IBM Global Business Services, 2006

Fri, 07/10/2009 - 22:04 — admin

Guide Questions:

What does being customer-focused in the retail space entail? What are the capabilities needed to shift to this way of thinking?
What is the value of gathering consumer insights?
How can technology be applied to drive this way of thinking?

Average:

L5
L5R7