L21R1. Lia Patricio et al, "Designing Multi-Interface Service Experiences", Journal of Service Research, May 2008 | ISSD Fall 2009

L21R1. Lia Patricio et al, "Designing Multi-Interface Service Experiences", Journal of Service Research, May 2008

Fri, 07/10/2009 - 23:14 — admin

Guide Questions:

How do customers choose the channel they will use in obtaining services?
Why is the service experience blueprint relevant in the design of modern service delivery systems?
How does the service experience blueprint analyze services?

Average:

L21
L21R1