L15R2. Benson P. Shapiro, V. Kasturi Rangan & John J. Sviokla, "Staple Yourself to an Order", Harvard Business Review, July-August 1992

Guide Questions:

  • What does 'stapling yourself to an order' entail?
  • What kind of issues can be discovered using this technique?
  • How does this technique become relevant to service innovation and improvement?
3.5
Average: 3.5 (2 votes)