L13R3. Joseph S. Valacich, D. Veena Parboteeah & John D. Wells, "The Online Consumer's Hierarchy of Needs", Communications of the ACM, September 2007 | ISSD Fall 2009

L13R3. Joseph S. Valacich, D. Veena Parboteeah & John D. Wells, "The Online Consumer's Hierarchy of Needs", Communications of the ACM, September 2007

Fri, 07/10/2009 - 22:59 — admin

Guide Questions:

What comprises the online consumer's hierarchy of needs?
How is this relevant to the design of service systems?
How does this affect the quality evaluation of service systems?

Average:

L13
L13R3