L13R1. A. Parasuraman, Valarie A. Zeithaml & Leonard L. Berry, "A Conceptual Model of Service Quality and Its Implications for Future Research", Journal of Marketing, Autumn 1985 | ISSD Fall 2009

L13R1. A. Parasuraman, Valarie A. Zeithaml & Leonard L. Berry, "A Conceptual Model of Service Quality and Its Implications for Future Research", Journal of Marketing, Autumn 1985

Fri, 07/10/2009 - 22:57 — admin

Guide Questions:

Why are services difficult to evaluate?
What criteria do consumers use to evaluate services?
How can these ideas on service quality evaluation be used in the design of services and systems?

Average:

L13
L13R1