Info 202 Fall 2011

Bob was talking about how my retailers are struggling with users ability to scan the barcodes of their products and compare their pricing to competitor products. While many are resisting the change and struggling with the new technology, stores like apple are embracing this new trend making it easier for customers to find, compare, and purchase products right from their mobile device. This makes it easier for customers to make purchases and reduces the overhead required by the retailer, a win win situation and the future of retailing.