facial recognition is sooo last year... how about object recognition?

In Lecture today, Bob made a point about the gap between humans & computers ability to sense and describe an object... and that a 3-year old is able to perform better (in terms of recognizing objects) than any computer.  But what about Facial Recognition software?

Facial Recognition software has been heavily invested in for a long time... perhaps we will move beyond recognizing faces to recognizing objects?

here's a link that describes how this stuff works... (http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/facial-re...)

The key thing is that they are doing face 'matching'... it doesn't seem unreasonable to do something similar with objects.  But I wonder if the problem has more to do with 'matching' an object vs. 'identifying' the scanned object.  It may work for something like the Campanile, but may be harder for more generic items such as 'desk chair'.