i141: Search Engines: Technology, Society, and Business
Lecture Schedule
A set of top-notch experts have agreed to give lectures for Fall 2007.The class meets Mondays from 10am-12pm in 155 Kroeber.
| Aug 27 | Topic: Course Introduction; Overview of How the Internet Works |
| Prof. Marti Hearst
Lecture notes: (ppt) (pdf) | |
| Sept 3 | -- No class meeting -- |
| Campus Holiday | |
|
Read Chapters 1-2 of The Search. Read this article from the New York Times: Google Keeps Tweaking its Search Engine Saul Hansell, June 3, 2007. | |
| Sept 10 | Topic: Search Quality |
|
Dr. Jan Pedersen: Yahoo Search
Lecture notes:
(ppt)
(pdf) Podcast: (rm) (mp3) Read (optional, it's technical, but maybe skim it): The Anatomy of a Large-Scale Hypertextual Web Search Engine, by Page and Brin pdf html | |
| Sept 17 | Topic: What People Think About When Searching |
|
Dr. Daniel Russell: Google
Lecture notes: (pdf) Podcast: (rm) (mp3) Read Chapters 3-4 of The Search. | |
| Sept 24 | Topic: Search Technology Review |
|
Prof. Marti Hearst
Lecture notes: (ppt) (pdf) Podcast: (rm) (mp3) Read: Rose & Levinson paper, selections from the Google Guide. Assignment: Assignment 1 (Due at 9am on Oct 10.) | |
| Oct 1 | Topic: The Economics of Internet Search |
|
Prof. Hal Varian: Chief Economist, Google, and Professor, UCB Lecture notes: (ppt) (pdf) Podcast: (rm) (mp3) Read: Chapters 5-7 of Battelle. | |
| Oct 8 | Topic: Combating Web Spam |
|
Dr. Marc Najork: Microsoft Research Lecture notes: (ppt) (pdf) Podcast: (rm) (mp3) (No readings assigned.) | |
| Oct 15 | Topic: Privacy and Online Information |
|
Chris Hoofnagle, J.D.: Berkeley Center for Law & Technology Lecture notes: (pdf) Podcast: (rm) (mp3) Read: Pew Internet Report, and CDT report, and Chapter 8 of Battelle. | |
| Oct 22 | Topic: Lecture Review; Difficult Searches |
|
Prof. Marti Hearst
Lecture notes: (ppt) (pdf) Podcast: (rm) (mp3) Read: NYTimes article Assignment: Assignment 2 (Due at 9am on Nov 5.) | |
| Oct 29 | Topic: Multimedia Search |
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Dr. Lynn Wilcox: FXPal Lecture notes: (ppt) (pdf) Podcast: (rm) (mp3) | |
| Nov 5 | Topic: Intellectual Property and Search |
|
Jason Schultz, J.D.: Intellectual Property Attorney,
Electronic Frontier Foundation (EFF)
Lecture notes: (ppt) (pdf) Podcast: (second part of lecture only) (rm) (mp3) Assignment: Assignment 3 (Due at 9am on Nov 19.) | |
| Nov 12 | -- No class meeting -- |
| Campus holiday | |
| Nov 19 | Topic: Personalization and Search |
|
Dr. Jaime Teevan: Microsoft Research
Lecture notes: (pdf) Podcast: (rm) (mp3) Assignment:Final Project Proposal Assigned (Project proposal due at 9am on Dec 3, project due on Dec 16.) | |
| Nov 26 | Topic: How Search Engines Shape our View of Cyberspace |
|
Dr. Geoff Nunberg: Adjunct Professor, UCB School of Information Lecture notes: (Dr. Nunberg was ill and missed class. Here are his notes from two years ago, that accompany the video: pdf Here are those notes he intended to present: pdf) Webcast from two years ago: (rm) Prof. Hearst's Lecture Notes: Computer Processing of Natural Language (ppt) (pdf) Podcast of Prof Hearst's lecture: (rm) (mp3) | |
| Dec 3 | Topic: The Future of Search |
|
John Battelle: SearchBlog and Battelle Media Lecture notes:(ppt) (pdf) Podcast: (rm) (mp3) Read: Battelle, Chapters 10 and 11. | |
| Dec 10 | Topic: Search for the Developing World; Course Summary; Course Evaluations |
|
Prof. Marti Hearst Lecture notes:Course Summary (ppt) (pdf) Notes by Amasinghe & Thies on Search for Developing world (ppt) (pdf) Final Projects (Online version of project due at 9am on Dec 16.) |