Search Engines: Technology, Society, and Business
i141
(Note new time and location!)Mondays 10:00am-12:00pm, (2 units)
1.5 hour of lecture per week, 0.5 hour of discussion per week.
CCN: 42706
Prerequisites: None.
Location: 155 Kroeber Hall
Open to all undergraduate students and designed for those with little technical background. ( Graduate student version of this course)
Speakers
We will schedule a set of top-notch experts to speak during Fall 2007. A speaker schedule is now available. You can also see the schedule from Fall 2005. The instructor, Prof. Marti Hearst, is an Associate Professor at the School of Information at UC Berkeley. She has done extensive research on search user interfaces, was on the Science Advisory Board for Search at Yahoo from 2004-2005 and for Altavista from 2002-2004. She will provide the introduction to the course, devise the homework assignments, and create lectures for topics that are not covered by other speakers.Synopsis
The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. For most people, Web search engines (such as Google and Yahoo) are technologies which have enormous influence on how people find and think about information. They are the gateways, (or some might argue, gate keepers) to this vast sea of information. With the rising importance of search engines come new legal, business, and policy questions and considerations. This course will examine these issues via a series of lectures from experts in academia and industry. Students will first gain an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.Instructors
Prof. Marti Hearst212 South Hall, 510-642-8016
Office hours: Mon and Wed, 1:10-2:10
Check here for Prof's Hearst's office hours cancellations Eun Kyoung Choe, eunky@ischool.berkeley.edu
Ani Sen, asen@ischool.berkeley.edu
TA office hours take place in 210 South Hall at the following times:
- Tue 12:00- 1:00pm (Ani)
- Wed 3:30- 4:30pm (Both Ani and Eun Kyoung together)
- Thu 12:00- 1:00pm (Ani)
- Thu 2:00- 4:00pm (Eun Kyoung)
- Fri 10:00-11:00am (Both Ani and Eun Kyoung together)